Free

€0.00
/ year
3
e-labels
Includes
All features
Unlimited brands

10

€49.00
/ year
10
e-labels
Includes
All features
Unlimited brands

25

€99.00
/ year
25
e-labels
Includes
All features
Unlimited brands

Unlimited

€149.00
/ year
Unlimited
e-labels
Includes
All features
Unlimited brands

Free

$0.00
/ year
3
e-labels
Includes
All features
Unlimited brands
Start free

10

$89.00
/ year
10
e-labels
Includes
All features
Unlimited brands
Start free

25

$169.00
/ year
25
e-labels
Includes
All features
Unlimited brands
Start free

Unlimited

$259.00
/ year
Unlimited
e-labels
Includes
All features
Unlimited brands
Start free

Free

$0.00
/ year
3
e-labels
Includes
All features
Unlimited brands
Start free

10

$79.00
/ year
10
e-labels
Includes
All features
Unlimited brands
Start free

25

$159.00
/ year
25
e-labels
Includes
All features
Unlimited brands
Start free

Unlimited

$239.00
/ year
Unlimited
e-labels
Includes
All features
Unlimited brands
Start free

Free

$0.00
/ year
3
e-labels
Includes
All features
Unlimited brands
Start free

10

$59.00
/ year
10
e-labels
Includes
All features
Unlimited brands
Start free

25

$109.00
/ year
25
e-labels
Includes
All features
Unlimited brands
Start free

Unlimited

$169.00
/ year
Unlimited
e-labels
Includes
All features
Unlimited brands
Start free
Prices exclude tax.
First 3 e-labels free
No credit card needed
Cancel anytime

How we compare

We’ve compared the top e-label providers against PinotQR.

Swipe to view more
3 e-labels
10 e-labels
25 e-labels
50 e-labels
100 e-labels
Unlimited e-labels
PinotQR Logo
€0.00
€49.00
€99.00
€149.00
€149.00
€149.00
Scantrust
€0.00
€230.00
€230.00
€360.00
€500.00
€1,500.00
E-label logo
€0.00
€130.00
€190.00
€300.00
€450.00
€1,450.00
Bottlebooks logo
€0.00
€190.00
€300.00
€400.00
€750.00
€2,500.00
This pricing table is based on the number of e-labels (QR codes) needed in total.

Some providers charge an additional fee for both current and past vintage wines, or only for new wines. We don’t charge any additional fees and our plans are for both current and past vintages - all your wines.

What our customers have to say

We have a 5-star Google rating and are always available for our customers around the world.

So easy to use and great customer service. Excellent product.
Neudorf
Rosie Finn
Neudorf
New Zealand
Outstanding and super quick platform. We managed to adopt new EU regulations in a day. Would absolutely recommend to all!
Plantâze
Svjetlana Sarovic
Plantâze
Montenegro
The new red tape seems complicated to get right. After chatting to Emilien and Andy I think that PinotQR is the right tool for us.
The Wrekin
Anna Johns
The Wrekin
New Zealand

FAQs

Answers to common questions you may have, for anything specific please email team@pinotqr.com and we'll be sure to help you out.

How does the free plan work?

It's 100% free to sign up and start creating e-labels and QR codes to send to your label designer. The great thing about PinotQR is that your first 3 e-labels are free – you can create up to 3 QR codes ready to send to your label designer without needing a paid plan.

What is an e-label and a QR code?

E-labels

An 'electronic label'. Instead of needing to print ingredient and nutritional information on your wine bottle, you can have this information stored digitally and accessible as a webpage.

QR codes

A 'quick response code' is a square barcode that you add to your bottle's back label. Anyone in the world with a phone can then open up the camera app of their phone, point the camera at the QR code and it'll come up as a link to your e-label to view the nutritional information.

Give it a go. Open your phone app and scan the QR code below, tapping the link will take you to our homepage.

Scan this barcode with your phone's camera app.

How many e-labels will I need?

Our plans are based on your total number of e-labels you need across all your vintages, not just each year.

So, let's say you're going to sell 3 new wines each year to Europe...

2024

You release 3 new wines to sell in Europe so you'll need 3-e-labels. This is covered absolutely free under our 3 free plan plan.

2025

In 2025 you release another 3 new wines of a new vintage, plus you have the existing 3 wines from 2024. That's 6 e-labels so you'll upgrade to the 10 e-label plan.

---

When looking at competitors, be sure to check their fine-print as even though they may look cheaper, they are often a lot more expensive in the long run. With us, once you hit 50 labels you are on an unlimited plan and will never pay more than 149 euro!

We have 3 wine brands, how does that affect your pricing?

Our plans are for the total number of e-labels you need across any number of brands.

As an example, if you have 3 brands with 3 labels each, you would be on the 10 e-label plan (9 labels in total).

Remember you can add and manage all your brands in the one place, and bill under the one account. If you'd prefer, you can also create different accounts for each of your brands to be billed and managed separately if you'd prefer.

We need a lot of wines to be added. Can PinotQR e-labels handle a lot of e-labels?

Yes. PinotQR is built to handle an unlimited number of e-labels and QR codes, as well as unlimited brands - so if you manage multiple brands you can do so all from the one account.

Can I create and print the QR code and upload the information later?

Yes, you can create as many QR codes as you need with just the name, vintage and variety for each wine to send to your printer.

You can then come back and and add the ingredients and nutritional information at a later date. You can also modify information if you need to anytime, and being digital you don't have to re-print anything!

Will using this service mean my wine labels meet the new EU wine label regulations?

Yes. We have meticulously checked the documentation so that you don't have to. We are also regularly checking for updates and are able to adjust our platform as the legislation evolves - a perk of a digital vs printed solution.

Can I link to my website on an e-label

No. This is a common misconception, however the regulation states that any marketing material present on the e-label, or linking from it violates No. Article 119(5) of the amended CMO Regulation. Combined with the fact that most commercial websites have some level of tracking, this would further breach the restriction on tracking user data. It's best to view e-labels purely as an informational tool used clarify ingredients making up a wine and leave it at that.

What billing currencies do you support?

We support billing in EUR, NZD, AUD and USD. You can choose which one you prefer when selecting your plan in the app.

What languages will my customers be able to view my e-labels in?

We automatically translate your information into the 24 official European languages. These includes:

  • Bulgarian
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • German
  • Greek
  • Hungarian
  • Irish
  • Italian
  • Latvian
  • Lithuanian
  • Maltese
  • Polish
  • Portuguese
  • Romanian
  • Slovak
  • Slovene
  • Spanish
  • Swedish

What languages can I use the PinotQR app in?

We support all 24 official European inside the app too, so you can create, edit and manage your e-labels in your own language! It will automatically detect your browser language and set the default language for you. Nice.

Do your prices include tax?

No. Our pricing is exclusive of any GST, VAT or sales tax. We are a New Zealand registered businesses and not registered for GST.

What payment methods do you accept?

We accept major credit cards including Visa, Mastercard and American Express.

Do you handle the energy calculations?

Yes! You only need to enter the alcohol percentage, amount of sugar, organic acid and we calculate the energy value for you, based on EU conversion factors.

Can I cancel my plan at anytime?

Yes. We don't lock you into any contract and you can leave us at any time. We are also able to redirect your existing QR codes to your new provider.

Get started

It's free to create an account, you don't need a credit card and you can upgrade whenever you're ready to start selling your wines in Europe. Easy.

Get started